An investigation of the new generic consumer
- 期刊名称Journal of Consumer Marketing
- 作者Herstein, Ram; Tifferet, Sigal
- 卷第24卷
- 期第3期
- 印刷ISSN0736-3761
- 文件大小108.19KB
- 发表时间2007-05-08
- DOI10.1108/07363760710746139
- 页码133-141
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