Reaching the international consumer
Wilkinson, Timothy J.; McAlister, Anna; Widmier, Scott
- 期刊名称Direct Marketing: An International Journal
- 作者Wilkinson, Timothy J.; McAlister, Anna; Widmier, Scott
- 卷第1卷
- 期第1期
- 印刷ISSN1750-5933
- 文件大小235.40KB
- 发表时间2007-04-03
- DOI10.1108/17505930710734116
- 页码17-37