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Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Chu, Junhong; Chintagunta, Pradeep K; Vilcassim, Naufel J

期刊名称Journal of Marketing Research
作者Chu, Junhong; Chintagunta, Pradeep K; Vilcassim, Naufel J
卷第44卷
期第1期
印刷ISSN0022-2437
文件大小108.90KB
发表时间2007-02
DOI10.1509/jmkr.44.1.29
页码29-41

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