Future of the brand management structure in FMCG
- 期刊名称Journal of Brand Management
- 作者Ranga Chimhundu,Robert Hamlin PhD
- 卷第14卷
- 期第3期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小122.64KB
- 发表时间2007-2
- DOI10.1057/palgrave.bm.2550064
- 页码232-239
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