BT campaign: ‘Business Plan’
- 期刊名称Journal of Direct, Data and Digital Marketing Practice
- 作者Kate Boothby
- 卷第8卷
- 期第4期
- 印刷ISSN1746-0166
- 电子ISSN1746-0174
- 文件大小487.48KB
- 发表时间2007-46
- DOI10.1057/palgrave.dddmp.4350054
- 页码336-345
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