THE CHANGING MARKETING COMMUNICATIONS MIX A MEDIA AND MESSAGE FRAMEWORK
- 期刊名称International Journal of Management Cases
- 作者HUGHES, GRAHAM; FILL, CHRIS
- 卷第9卷
- 期第3期
- 印刷ISSN1741-6264
- 文件大小202.88KB
- 发表时间2007-01-01
- DOI10.5848/apbj.2007.00024
- 页码225-232
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