Local Cultures and Global Corporations : A Balancing Act in Delivering Meaningful Consumer Experiences
Ashwini Asokan; Michael J. Payne
- 作者Ashwini Asokan; Michael J. Payne
- 卷第3卷
- 期第2期
- 印刷ISSN1942-5074
- 电子ISSN1948-7177
- 文件大小255.44KB
- 发表时间2008
- DOI10.1111/j.1948-7177.2008.tb00010.x
- 页码9-20