![The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?]()
The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?Lang, Annie; Bradley, Samuel D.; Sparks, Johnny V.; Lee, Sungkyoung · Communication Methods and Measures · 2007