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Consumer and competitor reactions: Evidence from a field experiment

Consumer and competitor reactions: Evidence from a field experiment

John M. Barron; John R. Umbeck; Glen R. Waddell
  • 作者John M. Barron; John R. Umbeck; Glen R. Waddell
  • 卷第26卷
  • 期第2期
  • 印刷ISSN0167-7187
  • 文件大小354.84KB
  • 发表时间2008
  • DOI10.1016/j.ijindorg.2007.03.002
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