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Handbook of New Product Development Management || Competitive positioning through new product development

Handbook of New Product Development Management || Competitive positioning through new product development

OFEK, E
  • 作者OFEK, E
  • 文件大小243.77KB
  • 发表时间2008
  • DOI10.1016/b978-0-7506-8552-8.50006-2
  • 页码49-85
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