Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
- 期刊名称Journal of Strategic Marketing
- 作者Truong, Yann; Simmons, Geoff; McColl, Rodd; Kitchen, Philip J.
- 卷第16卷
- 期第3期
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小272.22KB
- 发表时间2008-07
- DOI10.1080/09652540802117124
- 页码189-203
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