![Decision neuroscience and consumer decision making]()
Decision neuroscience and consumer decision makingCarolyn Yoon, Richard Gonzalez, Antoine Bechara, Gregory S. Berns, Alain A. Dagher, Laurette Dubé, Scott A. Huettel, Joseph W. Kable, Israel Liberzon, Hilke Plassmann, Ale Smidts, Charles Spence · 2012