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Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials

Warren, Ron; Wicks, Robert H.; Wicks, Jan LeBlanc; Fosu, Ignatius; Chung, Donghung

期刊名称Journal of Broadcasting & Electronic Media
作者Warren, Ron; Wicks, Robert H.; Wicks, Jan LeBlanc; Fosu, Ignatius; Chung, Donghung
卷第52卷
期第2期
印刷ISSN0883-8151
电子ISSN1550-6878
文件大小172.15KB
发表时间2008-05-30
DOI10.1080/08838150801992037
页码231-246