Disentangling Pioneering Cost Advantages and Disadvantages
- 期刊名称Marketing Science
- 作者Boulding, William; Christen, Markus
- 卷第27卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小251.04KB
- 发表时间2008-07
- DOI10.1287/mksc.1070.0324
- 页码699-716
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