Enhancing segmentation systems
Greene, Henry; Greene, Shanti
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Greene, Henry; Greene, Shanti
- 卷第16卷
- 期第4期
- 印刷ISSN0967-3237
- 电子ISSN1479-1862
- 文件大小464.67KB
- 发表时间2008-9
- DOI10.1057/jt.2008.22
- 页码298-311