Product‐country images in the arts: a multi‐country study
Phau, Ian; d'Astous, Alain; Giraud Voss, Zannie; Colbert, François; Carù, Antonella; Caldwell, Marylouise; Courvoisier, François
- 期刊名称International Marketing Review
- 作者Phau, Ian; d'Astous, Alain; Giraud Voss, Zannie; Colbert, François; Carù, Antonella; Caldwell, Marylouise; Courvoisier, François
- 卷第25卷
- 期第4期
- 印刷ISSN0265-1335
- 文件大小171.95KB
- 发表时间2008-07-18
- DOI10.1108/02651330810887459
- 页码379-403