Disentangling Pioneering Cost Advantages and Disadvantages
- 期刊名称Marketing Science
- 作者William Boulding and Markus Christen
- 卷第27卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小3674.64KB
- 发表时间2008-0708
- DOI10.2307/40057118
- 页码699-716
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