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Effects of Advertising and Product Placement on Television Audiences

Effects of Advertising and Product Placement on Television Audiences

Wilbur, Kenneth C.; Goeree, Michelle Sovinsky; Ridder, Geert

期刊名称SSRN Electronic Journal
作者Wilbur, Kenneth C.; Goeree, Michelle Sovinsky; Ridder, Geert
电子ISSN1556-5068
文件大小594.27KB
发表时间2008
DOI10.2139/ssrn.1151507

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