Understanding success and failure in customer relationship management
- 作者Stephen F. King; Thomas F. Burgess
- 卷第37卷
- 期第4期
- 印刷ISSN0019-8501
- 文件大小750.71KB
- 发表时间2008
- DOI10.1016/j.indmarman.2007.02.005
- 页码421-431
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