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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

Pranjal Gupta; Manjit S. Yadav; Rajan Varadarajan
  • 作者Pranjal Gupta; Manjit S. Yadav; Rajan Varadarajan
  • 卷第85卷
  • 期第2期
  • 印刷ISSN0022-4359
  • 文件大小2384.52KB
  • 发表时间2009
  • DOI10.1016/j.jretai.2009.02.001
  • 页码159-176
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