Repetition Variation Strategies for Narrative Advertising
- 期刊名称Journal of Advertising
- 作者Chang, Chingching
- 卷第38卷
- 期第3期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小119.32KB
- 发表时间2009-09
- DOI10.2753/JOA0091-3367380304
- 页码51-66
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