Political marketing and stakeholder engagement
- 期刊名称Marketing Theory
- 作者Hughes, A.; Dann, S.
- 卷第9卷
- 期第2期
- 印刷ISSN1470-5931
- 文件大小123.05KB
- 发表时间2009-06-01
- DOI10.1177/1470593109103070
- 页码243-256
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