Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

• 期刊名称Journal of Advertising
• 作者Wicks, Jan LeBlanc; Warren, Ron; Fosu, Ignatius; Wicks, Robert H.
• 卷第38卷
• 期第4期
• 印刷ISSN0091-3367
• 电子ISSN1557-7805
• 文件大小132.73KB
• 发表时间2009-12
• DOI10.2753/JOA0091-3367380407
• 页码93-105