Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success
Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; Dawson, John
- 期刊名称Journal of Marketing Channels
- 作者Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; Dawson, John
- 卷第16卷
- 期第1期
- 印刷ISSN1046-669X
- 电子ISSN1540-7039
- 文件大小228.22KB
- 发表时间2009-01
- DOI10.1080/10466690802147896
- 页码1-41