Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

• 期刊名称Journal of Marketing
• 作者Liu, Yuping; Yang, Rong
• 卷第73卷
• 期第1期
• 印刷ISSN0022-2429
• 文件大小117.05KB
• 发表时间2009-01
• DOI10.1509/jmkg.73.1.93
• 页码93-108