Domesticating the World: African Consumerism and the Genealogies of Globalization. By Jeremy Prestholdt. Berkeley: University of California Press, 2008. xiv + 273 pp. Illustrations, bibliography, notes, index. Cloth, $60.00; paper, $24.95. ISBN: cloth, 978-0-520-25424-4; paper, 978-0-520-25423-7.