Product Innovations, Advertising, and Stock Returns
- 期刊名称Journal of Marketing
- 作者Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
- 卷第73卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小3161.67KB
- 发表时间2009-04
- DOI10.2307/20618996
- 页码24-43
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