Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
- 期刊名称Journal of Marketing
- 作者Yuping Liu and Rong Yang
- 卷第73卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小2711.67KB
- 发表时间2009-04
- DOI10.2307/20619000
- 页码93-108
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