Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006

• 期刊名称International Journal of Sports Marketing and Sponsorship
• 作者Portlock, Adam; Rose, Susan
• 卷第10卷
• 期第4期
• 印刷ISSN1464-6668
• 文件大小205.09KB
• 发表时间2009-07
• DOI10.1108/IJSMS-10-04-2009-B002
• 页码2-17