Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
- 期刊名称International Journal of Technology Marketing
- 作者Dorner, Nadin; Gurtner, Sebastian; Schefczyk, Michael
- 卷第4卷
- 印刷ISSN1741-878X
- 电子ISSN1741-8798
- 文件大小359.52KB
- 发表时间2009
- DOI10.1504/ijtmkt.2009.026870
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