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Advertising Regulation and Self-Regulation || Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan

Advertising Regulation and Self-Regulation || Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan

Shintaro Okazaki, Hairong Li and Morikazu Hirose
  • 期刊名称Journal of Advertising
  • 作者Shintaro Okazaki, Hairong Li and Morikazu Hirose
  • 卷第38卷
  • 期第4期
  • 印刷ISSN0091-3367
  • 文件大小2254.14KB
  • 发表时间2009
  • DOI10.2307/27749660
  • 页码63-77
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