Advertising Regulation and Self-Regulation || Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan
Shintaro Okazaki, Hairong Li and Morikazu Hirose
- 期刊名称Journal of Advertising
- 作者Shintaro Okazaki, Hairong Li and Morikazu Hirose
- 卷第38卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小2254.14KB
- 发表时间2009
- DOI10.2307/27749660
- 页码63-77