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The Application of Social Marketing in Reducing Road Traffic Accidents among Young Male Drivers: An Investigation using Physical Fear Threat Appeals

The Application of Social Marketing in Reducing Road Traffic Accidents among Young Male Drivers: An Investigation using Physical Fear Threat Appeals

Harman, Brian

期刊名称International Journal of Business and Management
作者Harman, Brian
卷第3卷
期第7期
印刷ISSN1833-3850
电子ISSN1833-8119
文件大小344.91KB
发表时间2009-02-10
DOI10.5539/ijbm.v3n7p129

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