Brand awareness in business markets: When is it related to firm performance?
Christian Homburg; Martin Klarmann; Jens Schmitt
- 作者Christian Homburg; Martin Klarmann; Jens Schmitt
- 卷第27卷
- 期第3期
- 印刷ISSN0167-8116
- 文件大小568.16KB
- 发表时间2010
- DOI10.1016/j.ijresmar.2010.03.004