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Thinking strategically about pricing decisions

Thinking strategically about pricing decisions

Piercy, Nigel F.; Cravens, David W.; Lane, Nikala

期刊名称Journal of Business Strategy
作者Piercy, Nigel F.; Cravens, David W.; Lane, Nikala
卷第31卷
期第5期
印刷ISSN0275-6668
文件大小131.70KB
发表时间2010-09-07
DOI10.1108/02756661011076309
页码38-48

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