Effectiveness of integrated marketing communications
- 期刊名称Journal of Indian Business Research
- 作者Baidya, Mehir; Maity, Bipasha
- 卷第2卷
- 期第1期
- 印刷ISSN1755-4195
- 文件大小72.31KB
- 发表时间2010-03-23
- DOI10.1108/17554191011032929
- 页码23-31
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