Marketplace footprints: connecting marketing communication and corporate brands
- 期刊名称European Journal of Marketing
- 作者Melewar, T.C.; Spotts, Harlan E.; Weinberger, Marc G.
- 卷第44卷
- 期第5期
- 印刷ISSN0309-0566
- 文件大小339.36KB
- 发表时间2010-06
- DOI10.1108/03090561011032289
- 页码591-609