Les marques percues comme << nostalgiques >>: consequences sur les attitudes et les relations des consommateurs a la marque
- 期刊名称Recherche et Applications en Marketing
- 作者Kessous, A.; Roux, E.
- 卷第25卷
- 期第3期
- 印刷ISSN0767-3701
- 电子ISSN2051-2821
- 文件大小5171.94KB
- 发表时间2010-09-01
- DOI10.1177/076737011002500302
- 页码29-56
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