Measuring and managing brand equity
- 期刊名称International Journal of Quality and Service Sciences
- 作者Martensen, Anne; Grønholdt, Lars
- 卷第2卷
- 期第3期
- 印刷ISSN1756-669X
- 文件大小99.19KB
- 发表时间2010-10-19
- DOI10.1108/17566691011090044
- 页码300-316
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