Niche marketing and strategic capabilities: an exploratory study of specialised firms
- 期刊名称Marketing Intelligence & Planning
- 作者Toften, Kjell; Hammervoll, Trond
- 卷第28卷
- 期第6期
- 印刷ISSN0263-4503
- 文件大小103.28KB
- 发表时间2010-09-21
- DOI10.1108/02634501011078138
- 页码736-753
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