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The Influence of Regulatory Fit and Interactivity on Brand Satisfaction and Trust in E-Health Marketing Inside 3D Virtual Worlds (
              <i>Second Life</i>
              )

The Influence of Regulatory Fit and Interactivity on Brand Satisfaction and Trust in E-Health Marketing Inside 3D Virtual Worlds ( Second Life )

Jin, Seung-A Annie; Lee, Kwan Min
  • 期刊名称Cyberpsychology, Behavior, and Social Networking
  • 作者Jin, Seung-A Annie; Lee, Kwan Min
  • 卷第13卷
  • 期第6期
  • 印刷ISSN2152-2715
  • 电子ISSN2152-2723
  • 文件大小355.09KB
  • 发表时间2010-12
  • DOI10.1089/cyber.2009.0292
  • 页码673-680
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