The role of frequency of experience with a product category and temporal orientation in self-referent advertising

• 作者Claudiu V. Dimofte; Richard F. Yalch
• 卷第20卷
• 期第3期
• 印刷ISSN1057-7408
• 电子ISSN1532-7663
• 文件大小257.48KB
• 发表时间2010
• DOI10.1016/j.jcps.2010.04.002
• 页码343-354