Incorporating Customer Lifetime Value Into Marketing Simulation Games
- 期刊名称Simulation & Gaming
- 作者Cannon, H. M.; Cannon, J. N.; Schwaiger, M.
- 卷第41卷
- 期第3期
- 印刷ISSN1046-8781
- 电子ISSN1552-826X
- 文件大小303.68KB
- 发表时间2010-06-01
- DOI10.1177/1046878109341311
- 页码341-359
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