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The Dynamics of Advertising and Contract Choice on the Champagne Wine Market

The Dynamics of Advertising and Contract Choice on the Champagne Wine Market

Lanette, Hervé; Steichen, Daniel
  • 期刊名称Journal of Wine Economics
  • 作者Lanette, Hervé; Steichen, Daniel
  • 卷第5卷
  • 期第2期
  • 印刷ISSN1931-4361
  • 电子ISSN1931-437X
  • 文件大小754.65KB
  • 发表时间2010-3
  • DOI10.1017/S1931436100000961
  • 页码310-326
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