Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course
- 期刊名称Marketing Education Review
- 作者Ganesh, Gopala; Sun, Qin; Barat, Somjit
- 卷第20卷
- 期第1期
- 印刷ISSN1052-8008
- 文件大小1123.67KB
- 发表时间2010-4-1
- DOI10.2753/mer1052-8008200108
- 页码47-64
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