Young New Zealand shoppers' brand perceptions and ethnocentricity
Parsons, Andrew G; Shergill, Gurvinder S.; Rosmala, Yuli; Parsons, Andrew G.
- 期刊名称International Journal of Retail & Distribution Management
- 作者Parsons, Andrew G; Shergill, Gurvinder S.; Rosmala, Yuli; Parsons, Andrew G.
- 卷第38卷
- 期第8期
- 印刷ISSN0959-0552
- 文件大小184.89KB
- 发表时间2010-06-22
- DOI10.1108/09590551011057435
- 页码613-624