Attitudinal perspectives for predicting churn
- 期刊名称Journal of Research in Interactive Marketing
- 作者Zorn, Steffen; Jarvis, Wade; Bellman, Steve
- 卷第4卷
- 期第2期
- 印刷ISSN2040-7122
- 文件大小87.44KB
- 发表时间2010-06-04
- DOI10.1108/17505931011051687
- 页码157-169
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