The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Apparel Shopping: From the Quality-Risk-Value Approach
Kim, Jihyun; Damhorst, Mary Lynn
- 期刊名称Journal of Global Academy of Marketing Science
- 作者Kim, Jihyun; Damhorst, Mary Lynn
- 卷第20卷
- 期第4期
- 印刷ISSN1229-7119
- 文件大小2003.31KB
- 发表时间2010-12
- DOI10.1080/12297119.2010.9707435
- 页码307-318