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Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

Nathalie Dens and Patrick De Pelsmacker

期刊名称Marketing Letters
作者Nathalie Dens and Patrick De Pelsmacker
卷第21卷
期第2期
印刷ISSN0923-0645
电子ISSN1573-059X
文件大小1624.30KB
发表时间2010-06
DOI10.2307/40604729
页码175-189

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