Assessing a New Advertising Effect
- 期刊名称Journal of Advertising Research
- 作者Zigmond, Dan; Stipp, Horst
- 卷第50卷
- 期第2期
- 印刷ISSN0021-8499
- 文件大小203.25KB
- 发表时间2010-06
- DOI10.2501/S0021849910091324
- 页码162-168
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