Influencing citizen behavior: Experiences from multichannel marketing pilot projects
- 作者Lidwien van de Wijngaert; Willem Pieterson; Marije L. Teerling
- 卷第31卷
- 期第5期
- 印刷ISSN0268-4012
- 文件大小320.67KB
- 发表时间2011
- DOI10.1016/j.ijinfomgt.2010.12.009
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